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Experience 2018-05-18T21:21:50+00:00
Ashley Tillotson

My name is Ashley Tillotson and I am a Designer with over 10 years’ experience in both print graphics and web design and development. I have a unique background, which spans from UX design with a concentration on ecommerce, to print, and stationery design, as well as the capacity to create and execute marketing initiatives. In addition to my ability to interact with computers, I also possess strong interpersonal and relationship management abilities. I have managed projects, timelines, budgets and people throughout my career and pride myself in a strong work ethic, honesty, and attention to detail.

Experience
Owner
2008 - present
Double Sharp Design
  • Branding
  • Design
  • Website Development
  • Marketing
Digital Design Consultant
4/2016 - present
Consult YHN
  • Maintain and update 6 internal WordPress websites.
  • Responsible for creating and maintaining MarketSource, an online repository for marketing materials for associates.
  • Design and code HTML emails for in-house online marketing and vendor emails.
  • Responsible for designing and migrating existing company blog site to new Wordpress platform.
  • Research and execute digital solution for converting paper forms to digital forms.
Web and Graphics Designer
5/2015 - 8/2015
Blue Mountain Resort
  • Responsible for creating and updating company website content in Umbraco.
  • Manage social media campaigns and day-to-day activities including Facebook and Instagram.
  • Responsible for day-to-day execution of email marketing campaigns using Mailchimp and SurveyMonkey to support company and business objectives.
  • Conduct training sessions on HTML and CSS best practices.
  • Think creatively and develop new design concepts, graphics and layouts for both print and digital media marketing material.
Web Graphic Developer
7/2014 - 3/2015
Gateway Ticketing Systems, Inc.
  • Responsible for creation of site layout/user interface from customer provided design concepts by using standard HTML, CSS, jQuery and JavaScript practices.
  • Assist in gathering customer requirements and project specifications.
  • Attend project kickoff meetings with customer.
  • Recommend point-of-sale configuration changes to improve user experience and increase conversion rates.
  • Assist IT with customer ecommerce store upgrades and issues.
  • Customization of ASP.NET framework design as needed.
  • Responsible for creation and maintenance of company default theme and standards for desktop and mobile ecommerce solutions.
  • Provide leadership on industry best practices for both desktop and mobile solutions resulting in increased ecommerce sales.
Marketing Project Manager
4/2013 - 7/2014
Gateway Ticketing Systems, Inc.
  • Oversee demand generation activities; including internal and external marketing resources, advertising and communications programs to promote products and services and execute social media strategy.
  • Research and report on current market segmentation and competition and develop new marketing plan to expand market segmentation.
  • Responsible for analyzing market trends and updating current brand identity to remain current within market.
  • Develop product collateral and marketing literature for Sales team
  • Coordinate logistics for company’s 2014 User Group Meeting while developing a marketing strategy to increase show revenue.
  • Responsible for launch and continuous updates of new company website in DNN and content to generate new leads while integrating with our CRM.
Property Manager
8/2012 - 3/2013
Madison Apartment Group
  • Managed community presentation and staff; including office, model units, vacant units, community grounds, and amenities while maintaining a high level of customer service for 320-apartments generating $4.8 million annualized revenue.
  • Successfully increased net rental income 1.98% over prior year in 2013, maintained rent delinquency under 1%, and reduced operating costs to budget by $63,000 in 2012.
  • Created and maintained annual budget; analyzed variances and controlled expenses to meet goals.
  • Worked with Service Director to maintain the community’s needs and comply with goals and standards achieving a 96.7% customer satisfaction index.
  • Oversaw marketing and familiarized with competitors to maximize marketing and advertising potential generating a 53% closing rate.
  • Created a sense of community with staff and residents to ensure customer satisfaction and resident retention averaging 72.3% with a 5.1% rate increase.
Leasing Professional
3/2011 - 8/2012
Lincoln Property Company
  • Successfully pre-leased a new community of 216-apartments within 8 months of opening and assisted with day to day resident and employee relations
  • Developed and participated in outreach marketing opportunities and events
  • Responsible for daily upkeep of various social media networks and marketing tools such as, but not limited to, Facebook, twitter, foursquare
  • Responsible for market analysis as it related to the targeting of third party advertising and property website
Project Coordinator
2/2008 – 12/2010
Brown Printing, Inc.
  • Addressed all customer inquiries and concerns in timely manner and acted as liaison to additional company resources as needed.
  • Managed documentation for all FSC jobs training clients and employees on company policies and procedures.
  • Successfully managed all aspects of the supply chain including inventory management, job scheduling, workforce planning, and asset utilization.
Education
Graphic Design
2015
Moravian College
Advertising Art Direction
2007
Pratt Institute
A.S. Communication Design
2003
Northampton Community College
Technical Competencies
HTML/CSS
WordPress
Photoshop
InDesign
Illustrator
Dreamweaver
Word
Excel
Powerpoint